Scotscoop Logo (2023)

2023 · Brand identity

  • Brand Identity
  • Publishing

Identity work for Scot Scoop News — from early mascot explorations through a final editorial mark used across the publication's digital and print presence.

The direction shifted toward something more editorial — credible, restrained, and built to represent serious student journalism.

Final mark

Double-S monogram

Final double-S monogram, inspired by the New York Times letterform tradition. Hand-drawn first, then refined in Adobe Illustrator for the site and social channels.

Early explorations

Early explorations built on Scot Scoop's existing identity — light, pun-driven directions around ice cream, broadcast, and the double meaning of "scoop."

Logo explorations

Mascot-style S marks and companion logos for ScotCenter, the publication's broadcast channel.

Editorial direction

Vector lockup

Vector lockup deployed across Scot Scoop's site, social profiles, and print collateral.